Privacy policy

Privacy Policy

Last updated: October 8, 2026

This Privacy Policy explains how LIQ INTL LLC, doing business as The Liquor Burbank ("we," "us," or "our"), collects, uses, shares, and protects your personal information when you visit theliquorburbank.com (the "Site"), make a purchase, contact us, or shop at our retail store at Burbank Town Center in Burbank, California. By using the Site or buying from us, you agree to this Privacy Policy and our Terms of Service.

1. Information We Collect

Information you give us:

Order information: name, billing address, shipping address, email address, phone number, and payment information. Card payments are processed by our payment providers. We never see or store your full card number.
Account information: if you create an account, your login details and order history.
Survey responses: optional answers you provide, such as how you heard about us.
Marketing sign-ups: the email address or phone number you give us to receive promotions and drop alerts.
Customer support and communications: anything you send us by email, phone, text, social media, or in person, including photos you send about an order.
Reviews and submissions: reviews, comments, and other content you send us or post about us.

Information collected automatically:

Device and usage information: IP address, browser type, device type, time zone, approximate location, pages and products viewed, search terms, referring website, and how you interact with the Site. We collect this through cookies, pixels, log files, and similar technologies.

Information from others:

Fraud prevention and payment partners: risk scores and verification results about whether a transaction may be fraudulent.
Shipping carriers: delivery status and confirmation.
Social media and advertising partners: limited information when you interact with our ads or social media pages.

We do not knowingly collect sensitive personal information such as Social Security numbers, health information, or government ID numbers, except when we specifically request ID verification to prevent fraud on a high-risk order. In that case it is used only for that purpose and is not kept longer than needed.

2. How We Use Your Information

To process, verify, ship, and deliver your orders, and to send confirmations, receipts, and tracking updates
To prevent, detect, and investigate fraud, unauthorized transactions, chargebacks, and other illegal activity, including confirming that billing and shipping information match
To provide customer support and respond to your requests
To operate, maintain, secure, and improve the Site and our store
To understand how customers find us and use the Site, through analytics and survey responses
To send marketing emails and text messages, only if you have opted in
To show you relevant ads on other websites and social media
To comply with laws, respond to legal requests, enforce our Terms of Service, and protect our rights, property, and customers

3. How We Share Your Information

We do not sell your personal information for money. We share information only as described here:

Service providers that help us run our business, under contracts limiting how they can use it:
- Shopify, which hosts our store and processes orders (https://www.shopify.com/legal/privacy)
- Payment processors
- Fraud prevention and chargeback management services
- Shipping carriers and fulfillment services
- Email, text message, and customer support tools
- Analytics providers such as Google Analytics
Payment networks and banks, when responding to disputes or chargebacks, including order records, delivery confirmation, communications, and device and IP information
Legal and safety purposes: to comply with laws, subpoenas, or court orders, to report suspected fraud to card issuers and law enforcement, or to protect the rights and safety of our business, customers, or others
Business transfers: if our business is sold or merged, customer information may be transferred to the new owner under this policy

4. Cookies and Tracking Technologies

Cookies are small files saved on your device. We use them to keep the Site working (such as remembering your cart), to measure traffic, to prevent fraud, and to support advertising. You can block or delete cookies in your browser settings, but the cart, checkout, and other features may not work properly without them. For a list of cookies used by Shopify stores, visit https://www.shopify.com/legal/cookies.

Do Not Track: because there is no consistent industry standard for "Do Not Track" browser signals, we do not change our practices in response to them.

5. Advertising and Your Choices

We and our advertising partners may use cookies and pixels to show you ads for our products on other websites and apps based on your activity on our Site. Under some state laws, including California's, this may count as "selling" or "sharing" personal information. You can opt out by:

Emailing theliqburbank@gmail.com with the subject "Do Not Sell or Share"
Visiting https://optout.aboutads.info and https://optout.networkadvertising.org
Opting out of Google Analytics at https://tools.google.com/dlpage/gaoptout
Adjusting ad settings in your Google, Meta, and other social media accounts

6. Text Messages

If you opt in to text messages, you agree to receive recurring marketing texts from The Liquor Burbank at the number you provide. Consent is not a condition of purchase. Message and data rates may apply, and message frequency varies. Reply STOP to unsubscribe at any time, or HELP for help. We do not share or sell your mobile number or text opt-in consent with third parties for their own marketing.

7. Email

Every marketing email includes an unsubscribe link. Even if you unsubscribe from marketing, we will still send emails about your orders, such as confirmations and shipping updates.

8. Data Retention

We keep personal information only as long as needed for the purposes in this policy, including fulfilling orders, handling returns and chargebacks, preventing fraud, and meeting tax, accounting, and legal requirements. Order records are generally kept for up to 7 years for tax and legal purposes. Marketing information is kept until you unsubscribe or ask us to delete it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, and our store runs on Shopify, which is PCI DSS compliant for payment processing. However, no website, transmission, or storage method is completely secure, and we cannot guarantee absolute security. You are responsible for keeping your account password confidential.

10. Your Privacy Rights

Depending on where you live, you may have the right to:

Know what personal information we have collected about you and how it is used and shared
Get a copy of your personal information
Correct inaccurate information
Delete your personal information, subject to legal exceptions (for example, records we must keep for tax, fraud prevention, or chargeback purposes)
Opt out of the sale or sharing of your information for targeted advertising
Not be treated differently for exercising these rights

To make a request, email theliqburbank@gmail.com with the subject "Privacy Request." We will verify your identity before acting on your request, usually by matching information we already have, such as your email address and order details. You may use an authorized agent to make a request for you. We may ask for proof that they are authorized. We will respond within the time required by law.

California residents: you have the rights listed above under the California Consumer Privacy Act, as amended. California's "Shine the Light" law also lets you ask, once a year, whether we have shared your personal information with third parties for their own direct marketing. We do not do this. Requests can be sent to the email above.

European Economic Area and UK residents: we process your information to perform our contract with you (fulfilling orders), for our legitimate interests (fraud prevention, security, and improving our business), with your consent (marketing), and to comply with legal obligations. You may also have the right to object to or restrict processing, and to file a complaint with your local data protection authority.

11. Children's Privacy

Our Site is not directed to children under 16, and we do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.

12. International Users

We are based in the United States. Your information is stored and processed in the United States and other countries where Shopify and our service providers operate. Those countries may have different data protection laws than where you live.

13. Third-Party Websites

The Site may link to other websites, such as social media pages and carrier tracking pages. We are not responsible for their privacy practices. Please review their policies.

14. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or the law. The "Last updated" date at the top shows when it was last changed. Continuing to use the Site after changes are posted means you accept the updated policy.

15. Contact Us

For questions, requests, or complaints about this policy or your information:

Email: theliqburbank@gmail.com
Mail: The Liquor International, 201 East Magnolia Boulevard, #234, Burbank, CA 91502, United States